A warm, peaceful scene representing end-of-life planning with care and dignity

A gentle way to help you plan for the inevitable....

"Who gets what" is just the beginning. Create a comprehensive plan that protects your wishes and brings clarity to your loved ones - before they have to guess.

A unique approach to serious illness and end-of-life planning — meeting people where they are at.

Who it's for

Planning for yourself, supporting a loved one, or working as a professional.

What it is

A guided reflection tool, a personalised plan, and an intuitive resource guide — all in one place.

Why it matters

Because leaving difficult decisions to the people you love is one of the heaviest burdens you can pass on.

When to use it

Before a crisis, during caregiving, when a diagnosis hits, or simply out of curiosity.

We plan for everything… except this.

We map out our careers, our retirement, our finances — but the one chapter that affects everyone gets left to chance.

Career
Retirement
My Elephant
My Elephant
Will

Wills speak for you after you're gone. My Elephant helps you speak for yourself while you're still here — to shape your care, your legacy, and your wishes in the time that matters most.

Three steps to help you reflect, refine, and prepare - at your own pace.

Everything you need for peace of mind

Three powerful tools that work together to support you.

Guided Reflection
Thoughtful questions that help you explore what matters most — your values, care wishes, and legacy — at your own pace.
Personalised Plan
Your answers become a comprehensive plan — covering care preferences, action steps, conversation starters, and caregiver guidance.
Intuitive Resource Guide
Curated resources, doula connections, legal guides, conversation tools, and checklists — matched to where you are on your journey.
Secure & Private
Bank-level AES-256 encryption protects your most sensitive information. PIPEDA compliant. Your data is never shared.
Update Anytime
Life changes. Your plan can too. Pause, return, edit, or regenerate your plan whenever you need to.
For Individuals & Professionals
Whether you're planning for yourself, caring for someone, or working as a therapist, doula, or hospice provider — we meet you where you are.

What This Isn't

We do not create legal documents or offer medical advice — but we can suggest trusted resources for when you're ready to take those next steps.

Frequently Asked Questions

Real stories. Real reasons.

"We avoided these conversations until it was too late. We were left guessing, and even arguing, and it made everything harder than it needed to be."

Anonymous

"I'm healthy, but I don't want to leave things unsaid or unplanned. This feels like a simple way to take care of the people I love."

Anonymous

"When my grandmother got sick, everything felt overwhelming. We didn't understand our options, and we were trying to figure it out in real time."

Anonymous

See what your plan looks like

Here is an example of a My Elephant Plan. Yours will be uniquely tailored to your answers, values, and wishes.

My Elephant Plan

Prepared for Margaret Chen — March 2026

Personal Portrait

Margaret is a retired teacher who values dignity, independence, and staying connected to her garden and grandchildren. She prefers gentle communication and finds comfort in familiar routines, music, and the company of loved ones.

Immediate Steps

  • Share this plan with daughter Sarah
  • Schedule conversation with partner about care preferences
  • Organise important documents in one location

Care Preferences

  • Wishes to remain at home as long as possible
  • Comfort-focused care preferred
  • Daughter Sarah as primary advocate

Caregiver Guide

Margaret feels most at ease when spoken to gently and without rush. She finds comfort in classical music, her garden, and holding hands. She prefers to be part of decisions as long as possible and values her dignity above all.

This is an anonymised example. Your plan will reflect your own words and wishes.

147+

Curated resources

33

Verified doulas

10

Canadian provinces

100%

Encrypted & private

AES-256 encrypted
Free to start
Cancel anytime
PIPEDA compliant

Ready to address The Elephant in the room?

Take the first step at your own pace. No pressure, no rush.